This workbook is aimed at those who want to develop their marketing skills. This may involve the promotion of your company’s products or services or a change in responsibilities. Whatever the reason this workbook will equip you with the tools and knowledge to help you to effectively market your wares.

Aims

This workbook is aimed at those who want to develop their marketing skills.This may involve the promotion of your company’s products or services, a change in responsibilities, career progression, or course work requirements.Whatever the reason this workbook will equip you with the tools and knowledge to help you to effectively market your wares

Content

• What is Marketing

• Strategic Planning

• The 4Ps

• SWOT analysis

• Market Research

Outcomes

This workbook will enable you to:

oUnderstand the need for effective Marketing

oProduce a marketing objectives

oProduce a SWOT analysis

oProduce a marketing plan

Effective Marketing – Introduction

In this workbook we will explore the concepts of Marketing.It will help you identify your customers’ needs and what you need to do to move a business forward.

Marketing is not a science, although there are plenty of people who would like to convince us that it is. Marketing is a skill which anyone can acquire.It is about selling goods and services to consumers who want them, at a reasonable price, whilst making a long term profit for the manufacturer or provider.

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