With the increased focus on social media and networking sites the lure for independant, freelancers, one man bands and small businesses to utilise them as a marketing opportunity seems to be in freefall.
However, ill advised or inapropriate status updates can often do more harm than good for attracting business and future clients.
There seems to be a trend of status updates that seem to 'boast' of current activity even though the actual activity is quite mundane and of no apparent interest to others. This is sometimes followed up by a very loosley linked sales pitch. As recently seen...
"currently planning my trip abroad. v excited about going back to africa"
"If you're struggling with YOUR planning why not contact us for project mangement training?"
!!!..Mind the shoe horn!
Too my mind this can't be the best way to advertise your serivces and does nothing to inspire potential clients.
This style of approach reminds me of the MBTi extroversion preference....as 'tongue in cheek' demonstrated below.
So before you post consider are you engaging the interest of your reader? or dis-engaging them?
Some key things to consider:
1. WIIFT - That's 'Whats In It For Them"? What topic will capture the interest of your intended audience?
2. Call to Action - What are you trying to achieve? What do you want your audience to do? What's your call to action?
3. Tone - What image are you trying to create? Credible professional or jovial friend? This is often forgotten about.
If unsure what to include in your status update, then maybe you don't have anything to say? Does 'No news is good news' still apply...or "better to keep quite and be assumed a fool...then to speak and to have it confirmed!"
Certainly the lesson would appear to be more considered about what you post.
Tags: Social media, status updates, Leadership, management, CIM, Marketing, training